Consumer worries over security, privacy and fraud from security breaches at major companies, such as Target and Neiman Marcus, are presenting opportunities for small businesses in online sales.
Sixty-five percent of respondents are more likely to shop at small business Web sites.
“Small businesses have an opportunity to think even more strategically about their online and digital presence through the lens of what value they can bring their customers – whether in the form of money, efficiency or security,” said David Brown, chairman and CEO of Web.com.
Mr. Brown’s recommendation is not surprising.
“In order to gain consumer confidence, small business owners have become more thoughtful and serious about managing their online presence and making the necessary security measures to keep their customers’ data safe,” he added.
— Persistent security breaches at “big box” retailers and large banks are motivating consumers to look to small businesses as a more likely destination this year.
— Small businesses are learning from the challenges that “big box” retailers are facing and taking steps to meet consumer demand for tighter online security and privacy controls this holiday season.
— Consumers desire more “wireless, mobile apps and services” from small businesses, and SBs are taking substantial steps to address these demands and increasingly focusing their attention on mobile marketing opportunities.
Small businesses that meet consumers’ expectations for online and mobile capabilities have a significant opportunity to drive consumers to their business, thereby improving their bottom line.
— SBs’ attitude and approach to doing business in digital channels is becoming more “professionalized.” Small businesses are beginning to invest in more sophisticated digital capabilities as well as in top notch security measures needed to deliver on what customers want and need today.
Web.com recommends small businesses assess their online, social and mobile activities and security:
- Amp up direct customer communications with messages to reassure them that the security of your website/digital assets is a top priority: it’s well-maintained and monitored.
- Find a way to leverage the business assets of the physical world and translate them to the digital world.
- Take steps to become more accessible to your customers, as well as more professional and sophisticated with how your business offers products/services via the web and mobile.
- Hone your focus on mobile opportunities – consumers see the greatest value in the ‘local’ benefit combined with mobile accessibility and flexibility.
- As your business evolves, seek counsel and help from proven resources that can propel your business down the path of growth and success.
From the Coach’s Corner, related Biz Coach tips:
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A thief who stole a calendar got twelve months.
Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.