For online success, as you no doubt know, it’s vital for your site to place high on the search engines.
In particular, that’s true for Google because it perennially has owned at least a two-thirds market share among search engines.
Study after study shows the importance of being No. 1, if not in the top three. Internet users rarely search the remaining sites. Certainly, they don’t visit past the first page on search engines.
That’s why strategies for search-engine optimization (SEO) plays such an important role for online success.
Hungry for information, Internet visitors are constantly searching for the best SEO strategies. Indeed SEO topics rank among the most popular month after month.
SEO is the set of tactics that sites implement to attract organic or natural Web visitors, or traffic, for top search results.
The link is clear: If a site attracts the most Web traffic, it will get a competitive edge with a higher visibility on the search engines.
Typically, the top five sites on a Google page will attract 75 percent of the visitors. That’s why the SEO is a $65-billion industry.
On-page, Off-page optimization
There are two categories of SEO: On-page optimization and Off-page optimization.
On-page optimization refers to what site owners do internally to attract traffic.
Off-page optimization pertains to external strategies – strategies to acquire links from other sites, or also known as link-building factors.
Optimization strategies include meta descriptions: 160 character fragments.
Why? Internet users do not appreciation slow-loading sites and they will soon abandon a slow site.
No matter what you’ve heard, an effective use of social media is a vital best practice for SEO.
By way of explanation, this Biz Coach site went live in late July, 2009. By February 1, 2010 it was ranked in the top 10 on Google.
With no other changes later that month, we implemented a social media strategy, and this site jumped to No. 1 and has never relinquished top ranking. (Note: Google the keywords: biz coach, the biz coach or Seattle biz coach.)
Also, don’t forget your strategies must profit from online customer reviews.
Top ranking is not easy to achieve. Less than 6 percent – 5.7 percent of new sites – achieve a top 10 ranking on Google in 12 months.
To get to the top, your site must have quality content. Google uses critical factors to judge your content quality.
New content or blogs must be published three to five times a week. And you must attract quality links from other sites.
Keyword research helps insure the success of your content. You must pick the right keywords Internet visitors are likely to use in order to find your topics, products or services.
As you go along, you must monitor your situation. Tracking is important to measure your success or lack of improvement, so you can fine-tune your tactics when necessary.
Mistakes to avoid
Courtesy of www.seojury.co.uk, here is a terrific infographic, “21 Don’ts of Website SEO,” and is followed by the Coach’s Corner with links to additional relevant articles regarding SEO.
From the Coach’s Corner, here are additional relevant articles on SEO:
SEO Tips to Rank No.1 on Bing and Google — Study — There are striking similarities with Bing and Google — Web sites for top brands rank the highest and No. 1 sites are dominant because they have quality content, as well as strong social media signals and backlinks.
Tips for Your Site to Capitalize on SEO Trends — How to stay on top of your search-engine optimization game; plus, a helpful infographic: 16 SEO facts we struggle to understand.
Avoid Issues with Google: SEO Checklist for Safe Backlinks to Your Site —Google has been penalizing Web sites that might be unethical in link building for search-engine optimization. Why? Google wants authenticity and quality in its search results. It’s vital that you backlink with authoritative, credible sites. Some might be obvious to you, others might not. Here’s a safe list.
SEO and Other Strategic Tips for a No.1 Rated Blog — To own your blogging niche, you must understand the evolving process — important basics in search engine optimization (SEO) and other strategies. If you’ve been blogging for awhile, you know success doesn’t keep come automatically. Blogging is arduous work.
Your Mobile Site: 7 Precautions for a Top Google Ranking — With the skyrocketing sales of smartphones and tablets, comes a warning from Google. If you don’t have a mobile site, you should. And if you do, make sure it has what Google calls “mobile friendliness.” Here are seven precautions to take.
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.”
Author Terry Corbell has written innumerable online business-enhancement articles, and is also a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.