Tag: Advertising

8 Ways to Get Transparency from Your Retargeting Campaign

If you’re a major advertiser, you probably use behavioral remarketing or retargeting strategies. That’s to reach prospective customers based on their Internet searches, if they leave your Web site and don’t buy from you. Other firms use retargeting to purchase advertising. Basically, retargeting is accomplished by using a cookie or pixel, to show banner ads to Internet users. But transparency is a significant problem for advertisers.

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Critical Essentials to Develop the Best Marketing Formula

There are critical essentials for marketing, which includes the right channels and developing the right message. That includes the right branding slogan and logo. Unless your targeting upscale consumers, many consumers prefer value marketing — not cute, which doesn’t necessarily mean selling at a lower price than your competitors. Hyper-consumerism is history. Humor is great, but more importantly, traditional values with a purpose are in vogue. Why? Consumer attitudes are changing.

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Data for Americans’ New Passion — Internet Videos

If your business Web site doesn’t have videos, you’re missing an opportunity for growth.

Data from the Interactive Advertising Bureau is enlightening: In America, 11,000 online videos advertisements are watched every second – 23 minutes of video ads a day — a total of 28 billion video ads every month. That’s a 23 percent increase from 2010 to 2014.

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