Tag: entrepreneur

Entrepreneur: You Can Avoid Using Expensive Research Tools

When it comes to product or service utility, your prospective customers will evaluate your offerings on several factors. True, you can use formal research tools to get your answers, such as focus groups or prototype testing. But as a cash-strapped entrepreneur you’ll want to save time and money. Right? Here’s how.

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Does the Federal Reserve Understand Small Business?

Small business is really the straw that stirs the drink in the nation’s ability to increase the number of jobs in this country. According to Small Business Administration (SBA) figures, small businesses make up more than 99 percent of all employers and employ more than half of all workers. Another SBA stat stands out: Small businesses have created 64 percent of all jobs in the last couple of decades. But small businesses have really suffered during and after the Great Recession.

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