Want to Disrupt Your Industry? Lessons from Transportation

If you desire to dominate your competition, there are lessons to be learned from the transportation sector. For instance, you can design market-shaking strategies, if you study the histories of ride-sharing companies such as Lyft and Uber.

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Employees – Overtime Pay Issues and FLSA Exempt Status

Many employers continue to violate wage and hour rules. To avoid costly and time-consuming legal hassles, you might want to review your overtime pay policy and all your exempt-employees’ status to comply with the Fair Labor Standards Act (FLSA).

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Free Vital Email-Marketing Tools (or Have Free Trial Periods)

Whatever your business, whether it’s B2B or B2C, email marketing is a cost-effective way of targeting your prospects and connecting with your current and past customers. For important email marketing tools that are either free or have gratis trial options, here is a list.

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CRM – Boost Sales with Behavioral Marketing

To increase your profit margins with customer relationship management, consider leveraging the principles of behavioral marketing and behavioral segmentation. Behavioral segmentation can increase loyalty by segmenting your marketplace audience.

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Tactics to Design the Best Business Strategy for Growth

To capitalize on opportunities for growth, companies must use the most-productive approaches in designing strategy. It isn’t enough to eye financial opportunities. Here’s what else is needed.

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HR Tips to Manage Suspicious FMLA Leave

One most-challenging issues facing employers is the fishy use of leave by employees under protection of the Family and Medical Leave Act. The FMLA has been costly to businesses. It has led to productivity issues and disruptions in scheduling and expenses. Here’s what you can do.

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Shy in Networking? Here Are 4 Tips that Will Work for You

Good news if crowds make you nervous: The advantage in networking goes to introverts instead of extroverts. That’s right. As an introvert, you have advantages in networking and also advantages in becoming a leader. Here’s why and how.

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Management: Coach Your Employees to Better Performance

In talent management, coaching, counseling and giving feedback is of utmost importance. But it’s a difficult challenge if you don’t have a coaching culture.

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HR: Avoid Bias in Evaluating Top Employees Who Backslide

Don’t be too lenient with talented employees with a history of strong performance but who decline in their work. Document every event in any downtrend of performance. Inevitably, many terminated employees will file claims accusing you of discrimination.

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Storytelling: Motivate Customers to Brag about Your Company

Your best opportunity in marketing messages is to inspire your customers to write testimonials about their positive experience with your company. Certainly, you’ll profit more if you can entice your customers to tell your story about your products and services.

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Seattle business consultant Terry Corbell provides high-performance management services and strategies.