Professional marketers are more successful when they use integrated marketing automation to evaluate their performance and to become more competitive in the marketplace. This means they’re more sophisticated than their competitors in determining their returns on investments, according to a study.
Read More
Among 330 million Americans, just a chosen few benefited from the Federal Reserve’s third quantitative easing. QE3 was wrong monetary policy.
Read More
Despite the continuous changes in technology, retailers are reverting to a sales and customer-loyalty practice that was prevalent in the 1950s. That would be a layaway program to sell more products to cash-strapped customers.
Read More
When you’re writing a white paper, there are best practices and there are only attempts at shameless promotion of a biased idea. You’ll want readers to perceive the former.
Read More
Franchising is an alternative to organic growth. You don’t need nearly as much cash on hand for facilities, products, services and talent. Here’s how with five strategies.
Read More