E-commerce is increasingly popular. But in B2B sales, research shows a salesperson’s skills are paramount when the buyer is an executive. So to maximize your revenue, make sure your salespeople are prepared with advanced sales training.
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Summertime barbecues, baseball, boating and outdoor parties all make it hard to get consumers’ attention to make retail sales. So your marketing must be equal to the task. Heat up your marketing to match the hot temperatures.
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Start with this premise: You should be focused on the continuous, improvement and performance of your firm. If you have difficult clients, here’s what you can do about it.
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Digital marketing opportunities keep growing and growing. For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.
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Celebrity testimonials have been common throughout marketing history. Some testimonials, work, but some don’t. Here’s why.
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