8 Ways to Get Transparency from Your Retargeting Campaign
Basically, retargeting is accomplished by using a cookie or pixel, to show banner ads to Internet users. But transparency is a significant problem for advertisers.
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Category: Marketing/Sales
13 Best Practices for Fun, Successful PowerPoint Presentations
You want to give fun, successful PowerPoint presentations, right? To do so, you must remember the proper relationship among the slide, your audience and you, according to an expert. Here’s how.
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In Negotiations, Chit-chat Pays off More for Men than Women
FYI, some small talk just before a negotiation provides a boost for men but not women, according to academic researchers.
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How Businesses Can Make More Sales Revenue with CRM
Conclusions from sales and marketing research are head-slappers. Increasingly, businesses are using customer relationship software (CRM) but they’re not using it for maximum revenue. That’s the conclusion from a Velocify study, study “The Impact of CRM on Sales Lead Response.”
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Want a Wealthy Clientele? Lessons from Investment Firms
If you want a wealthy clientele, lessons from investment firms show you must focus on your relationship skills. You need to provide exclusivity, special client experiences with generosity and product quality. Here’s more.
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