14 Tips to Profit from Online Customer Reviews
For competitiveness and profits, businesses can’t afford to ignore the potential of online reviews. They’re a factor in revolutionizing commerce.
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Category: Marketing/Sales
Why Your Customer-Loyalty Program Might Not Be Profitable
Researchers are warning businesses that their customer-loyalty programs, which are designed to increase repeat business, may be causing more harm than good.
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PR Is Nearly 90% More Valuable Than Content Marketing — Study
A Bill Gates’ quote is famous: “If I was down to my last dollar, I’d spend it on public relations.” Certainly, there’s validity for his philosophy. Consider what you’ll find even on Bing’s competitor,
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Restaurants Benefit by Seasoning Their Customer Loyalty Programs
With only 33 percent of patrons who are loyal customers, restaurants need to add seasoning to their customer-loyalty programs, according to a study.
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How Companies Get Creative in Customer Service for Great PR
A very informative blog on Website Magazine highlights five companies that are creative in providing a positive customer experience.
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