As you no doubt know, the digital age has brought new challenges and opportunities. Best practices are critical in order to maximize your Web presence and to manage your online reputation.
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No wonder the U.S. Postal Service is in trouble. Published reports show the developments in e-mail marketing. Website Magazine reported the most popular e-mail venues, e-mailing’s value, and tips for Q4 e-mail marketing.
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Social media is OK for promotion. But if you need blockbuster publicity, use the best practice in marketing — public relations with great press releases.
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One of the first lessons I learned in business-performance consulting was to sell results, not my time. Here’s a case study on client relationships and billing practices.
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Appearances and professionalism can make your small business seem huge. If you look as though you’re substantial and that you can handle anything thrown your way – your odds for success improve dramatically. Clients and customers will often prefer dealing with you as a small firm – if the job doesn’t appear too big for you to handle. So it’s best to look the part.
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