Super Bowl: Great Metaphor for Business Success
Thanks to the Super Bowl, football stars provide great metaphors for key ingredients in business profits.
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Category: Marketing/Sales
Need Sales? Use Old School/New School Marketing
Marketing lessons from a legendary marketing genius.
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How You Can Best Profit from Word-of-Mouth Advertising, Customer Service
Ten tips to increase your revenue.
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Is the FTC’s Blogger-Payola Crackdown Working?
Few businesspeople like big-brother government imposing its will unnecessarily. But the Federal Trade Commission (FTC) crackdown on blogger payola was a necessity.
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Secret to Success in an Uncertain Economy: Expand Marketing
Authoritative research has shown businesses are self-destructing when they cut back on marketing in downturns.
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