B2B Telemarketing: Your 1st Priority Is to Build Trust
Telemarketing is, of course, a challenge. You must create a favorable first impression in your initial approach. This means building trust should be your primary goal. Here’s how.
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Tag: FTC
Was FTC Probe Warranted in Google’s Business Practices?
Hmm. The nonstop lawsuits by the U.S. and E.U. governments are reminescent of a 1960 classic by Neil Sedaka: Breaking up is hard to do.
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Is the FTC’s Blogger-Payola Crackdown Working?
Few businesspeople like big-brother government imposing its will unnecessarily. But the Federal Trade Commission (FTC) crackdown on blogger payola was a necessity.
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