Tag: politics

If You Emulate Trump, Would You Profit? Yes and No

Yes, for business profits, it’s true that many of Donald Trump’s approaches are worth copying. Several of them would enable you to make more profit. However, as you no doubt surmise, there are caveats. Some of his behavior isn’t to be emulated in business. Here’s what would work and what wouldn’t.

Read More

Marketing Segmentation with Radio: Works for Biz, Politics

Marketing segmentation is a strategy that enables you to divide a broad target into subsets of businesses, consumers and voters – based on their common interests. Once you know their common interests, chances are you can design and implement the right strategies. It can be done affordably — without expensive research — using radio as a tool.

Read More