Marketing Checklist – Tips for Growth and Winning
Here are fundamentals in marketing, plus links to additional relevant information.
Read More
Category: Marketing/Sales
Clothing Ecommerce: Stay Profitable Despite High-Return Rates
The mounting trend in Ecommerce of apparel returns by consumers — many are disingenuous — is like an outbreak of a disease. It scares clothing retailers as bogus returns decimate profit margins. Here are prescriptions for retailers — strategies to save time and money in dealing with returns.
Read More
Key to Unlock Vital Sales Secret: Attract, Keep Customers
Despite all the emphasis on speed in customer service, it’s not the salient factor in sales — for attracting and keeping customers happy. The power of emotion is most important for higher sales.
Read More
Ecommerce – How to Improve Conversion of Mobile Shoppers
To convert your mobile visitors to customers, you must understand their mindsets. You see, mobile shoppers have different goals and obstacles than desktop users.
Read More
Sales Success: Flawless ‘Brand Personality Appeal’ Is Vital
How to gauge your brand’s personality appeal – is it flawless to yield you great sales? To use a runway model as a metaphor, here’s a checklist of 16 flawless factors to measure your brand’s personality.
Read More