Photo by Austin Distel on Unsplash
If you’re selling via ecommerce, you probably know the geography where your customers reside and have insights about their preferences.
The “ship to” field in your shopping cart reveals the locations of your customers. So does Google Analytics, if you enable Enhanced Ecommerce.
However, that’s not the full picture. There are demographic factors that affect ecommerce success.
You will be more strategic in your copy and content, if you analyze your sales history in profitability and the volume of transactions.
By studying your sales history, you’ll learn which regions result in the best sales. So it would make sense to target the areas with the highest-yielding sales.
You should start considering a long game – the potential lifetime value of customers.
Demographics and geography
So, in determining your marketing budget for your particular product niche, it helps to evaluate several lifetime-value factors:
1. Miscellaneous demographics include age, crime rates, ethnicity, gender and unemployment rates. Target the most favorable locales for your business.
2. Household income should be considered. So review the average household income.
3. The heaviest populated regions may or may not yield you the most sales. Heavily populated states or urban areas might intrigue you, but are those regions your best targets? So, for each product – divide your number customers in each state by its population.
4. Each locale differs in advertising costs. The heaviest populated states don’t necessarily yield the highest profits. So, evaluate your history of sales along with the advertising costs of each region. Determine your costs of conversions.
5. Product size and color preference often vary depending on the state and country. So, evaluate your sales in each target region for each product and then target your advertising based on these results.
6. Real-time environmental and seasons can affect your sales. Align your offerings with real-time factors for environmental and seasonal situations.
From the Coach’s Corner, for ecommerce profits, here are related strategies:
Hiring an Ecommerce Manager? Recruit for 7 Skills – With the ever-increasing importance of ecommerce for business revenue, certainly you want to hire the right manager. Here’s how.
Strategies to Cut through Chaos of Digital Brand Marketing – Of course, to get a competitive edge in digital marketing, you have a myriad of things to consider and implement in emails. See these tips.
5 Tips to Rock with Your Ecommerce ‘About Us Page’ – Your “About Us” page plays a crucial role in whether people will buy from you. It’s always an emotional decision. Here’s how to capitalize on it.
Trending – Digital Marketing to Meet Demands of Consumers – For long-term sustainable success in digital marketing to meet demands of consumers, be mindful of these trends and strategies.
Marketing Psychology: Choose the Best Colors for Online Sales — Here are color tips to improve visitor experience and to capture customers – including a great infographic on 40 facts about the psychology of colors.
Ecommerce – How to Improve Conversion of Mobile Shoppers – To convert your mobile visitors to customers, you must understand their mindsets. You see, mobile shoppers have different goals and obstacles than desktop users.
“Success is simple. Do what’s right, the right way, at the right time.”
-Arnold H. Glasow
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