The new economy – with a highly competitive marketplace – is making it becoming harder and harder for businesses to sustain growth. So customer engagement and word-of-mouth advertising have taken on an increasing importance.
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Getting past receptionists and other gatekeepers is a universal sales challenge. Successful salespeople, however, have the right insights and approaches for success. Here’s how they do it.
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Marketing segmentation is a strategy that enables you to divide a broad target into subsets of businesses, consumers and voters – based on their common interests. Once you know their common interests, chances are you can design and implement the right strategies. It can be done affordably — without expensive research — using radio as a tool.
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Are you just starting out using social media? Well, if used well, social media is an excellent tool to accomplish two goals – connecting with your existing customers and attracting fans for new business.
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Better business performance results when CEOs show leadership in providing the best-possible customer experience. That’s confirmed in a global study.
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