What are the best choices in corporate social responsibility? Social responsibility leads to a good return on investment (ROI) if marketing is implemented properly. But some CEOs make the wrong choices in trying to implement social responsibility initiatives.
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Many businesses are growing their businesses by taking advantage of growth opportunities in private labeling. It can be positive revenue-wise for the supplier as well as the retailer. Here the basics if you want to profit by private labeling.
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Poor customer service is a salient reason why consumers aren’t loyal to businesses. True, today’s consumers are very demanding. It’s worth noting they’re demanding because they constantly encounter poor customer service.
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If you’re victimized by erroneous gossip on Twitter, no matter what you do, you probably feel like you’re sinking in quicksand. With the right approach, you can stop the rumors and correct the misinformation.
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All professional service firms covet new revenue. However, it’s a misnomer to think the first step is to market externally in order to attract new revenue. In reality, it’s most important to think defensively like a championship football coach.
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