Ever wonder why some companies are always in the news or how they succeed on the Internet? It’s a good bet they have a good PR consultant or have mastered the art of writing press releases. You, too, can level the playing field with effective press releases.
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The best approach: Getting bigger corporate accounts is easier, if you develop the right system. But not only must you have reason to be confident, you must position yourself and your company to instill confidence in your prospects.
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Even in this advanced age of the digital economy a sound public relations program, if you accurately pinpoint your targets, remains one of your most-powerful marketing investments. Even if journalists aren’t motivated to give you publicity, a strong PR campaign will help you to accomplish your objective.
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Many startup entrepreneurs dream about an exit strategy – launching their business, being acquired and striking it rich. Here’s how to make it easier.
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Study shows 85 percent of shoppers at big-box retail stores give feedback. But only 46 percent of surveyed consumers believe information is ignored.
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