Since the advent of the digital age, cold calling is out of vogue for many people. But no matter what your industry is – whether it’s advertising or staffing services – cold calling has become the logical tool to use to generate clients or business customers.
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Yes, it’s become important for small businesses to capitalize on cyber strategies for profit. Small and even regional retailers should be cognizant of three realities.
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Appearances count. For timeless lessons in crisis communications, universities, presidential candidates and businesses have each demonstrated a lack of awareness about good public relations. A public relations expert explains what they should have done.
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Is the holiday season a misnomer for you? It probably is if you’re overwhelmed looking hard for income — either for clients or in job hunting. Take heart, there are options for a new approach.
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Are you on a really tight budget as you run and market your business? Here are free tools that work well.
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