Even in this advanced age of the digital economy a sound public relations program, if you accurately pinpoint your targets, remains one of your most-powerful marketing investments. Even if journalists aren’t motivated to give you publicity, a strong PR campaign will help you to accomplish your objective.
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Many startup entrepreneurs dream about an exit strategy – launching their business, being acquired and striking it rich. Here’s how to make it easier.
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Study shows 85 percent of shoppers at big-box retail stores give feedback. But only 46 percent of surveyed consumers believe the information will be used to improve customer service.
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What do top Web sites have in common? Successful sites produce a high number of Facebook and Twitter messages, but the sites minimize the volume of ads on its pages according to an authoritative study. Those are the salient lessons from a study by Searchmetrics, a search and social analytics firm
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If you want to increase your odds for Internet success, consider priming your Web site.
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