Month: September 2014

8 Ways to Get Transparency from Your Retargeting Campaign

If you’re a major advertiser, you probably use behavioral remarketing or retargeting strategies. That’s to reach prospective customers based on their Internet searches, if they leave your Web site and don’t buy from you. Other firms use retargeting to purchase advertising. Basically, retargeting is accomplished by using a cookie or pixel, to show banner ads to Internet users. But transparency is a significant problem for advertisers.

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Critical Factors Google Uses to Judge Your Content Quality

As you no doubt know, Google has long judged your Web site on content quality. But Google looks for comprehensive information, content that’s easy-to-understand. This means your site probably entices users to stay on your site longer and has higher click-through rates. And you have effective internal links and quick-loading pages with less advertisements.

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Career Success Is Influenced by your Spouse’s Personality

Your spouse’s attitude has an indirect, powerful impact on whether you succeed in your career. That’s the conclusion from an important study by researchers at Washington University in St. Louis. “Our study shows that it is not only your own personality that influences the experiences that lead to greater occupational success, but that your spouse’s personality matters too,” said Joshua Jackson, Ph.D., assistant professor of psychology in Arts & Sciences and lead author of the study.

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Praying for a Job? Key Questions to Ask Interviewers

Employers prefer inquisitive applicants. It shows their interest in a company and communication abilities. There are two benefits if you ask the right questions in a job interview. Firstly, you shine compared to your competing job seekers. Secondly, you get the right information to make the best decision.

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