Marketing Lessons from Rick Santorum’s Failed Candidacy
Unintentionally, the 2012 Rick Santorum presidential campaign provided business with Internet marketing lessons.
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Tag: lessons
Strategic Planning Lessons: Why United Airlines Was Forced to Merge with Continental
United Airlines was forced to merge with Continental because of weak strategic planning. The new branding slogan typifies why it’s still in trouble. In a dubious way, management at UAL is our teacher in strategic planning.
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