Guest blogging is a great way to become better known in your profession. A byline works wonders. As a guest blogger, you’re able to share your philosophy to promote your business or to accelerate your career prospects.

You also can benefit from links from authoritative publishers to your site or to your social media.

However, publishers are increasingly annoyed by the poor pitches of time-wasting inquiries or spammers. Why? Their pitches fail to make a good impression.

Here are eight tips to make a favorable impression in your pitches:

1. Do your homework. Remember you’re a guest. Check out the site’s guidelines and follow them.

Become familiar with the publisher’s articles and posts.

Chances are the publisher is busy and very serious about quality writing, and has spent a lot of time and money to build a good site. So, don’t be surprised if the decision-maker is selective.

2. Customize your pitch. Be a chameleon. Read the “About” page and some of the articles so you can show how your blog will be a good fit.

Include a short bio.

… publishers are increasingly annoyed by the poor pitches of time-wasting inquiries or spammers. Why? Their pitches fail to make a good impression.

3. Be sincere. Be complimentary but don’t come across like a spammer with something like, “your great site is really incredible with outstanding articles and fabulous content.” A simple, credible compliment will suffice.

4. Use an economy of words. Keep your initial inquiry short and to-the-point.

5. Suggest possible topics. Mention a few topics and ask if they’re of any interest. Ask for feedback. Show you’re amenable to the publisher’s input.

6. Double-check your wording. First impressions are important. So be careful and edit your written request.

7. Include examples. If you’ve been published, include links to your writing. If this is your first foray, offer to forward relevant examples.

8. Be transparent. Don’t use a generic e-mail account; for example, a Gmail account. Otherwise, you better have a good sales technique. Trust is important. Publishers want a sense of who you are.

Good luck.

From the Coach’s Corner, here are related articles:

9 Content Traits of the Best Blogs — In blogging, it helps to be trustworthy and a great storyteller. My sense is that the best blogs share nine common traits in publishing quality content. Why do the best blogs share nine common traits? I base my conclusions on two factors:

13 Tips to Develop the Best Content for a Top-Rated Blog — Content marketing has become an art form via blogs. Google the term, blog, and you’ll see millions of search results. At last count there were 190 million blogs. So you face serious competition for readers’ eyes. That’s especially true if you want to be known as a go-to informational site in your niche.

Is the FTC’s Blogger-Payola Crackdown Working? — Biz Coach Terry Corbell, a passionate free-enterprise advocate, explains why blogger payola warrants FTC oversight.

25 Best Practices for Better Business Writing — If you want to accelerate your career or turbo-charge your business, one of your priorities should be good communication. Good writing is necessary in a myriad of ways, including letters, advertising copy and presentations. A lack of writing skills will can hold you back or even hurt your career.

Don’t Know How to Write? Here Are 7 Tips to Write Well — So you think you don’t know how to write? You have more potential than you think. However, the more important need you have for writing, the odds are higher that you either freeze from writer’s block or that you’re uncertain about grammar. Don’t let that stop you.

The only time the world beats a path to your door is when you’re in the bathroom. 


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.