Image by Tnawut Worrajiran

Create revenue using seven digital-coupon marketing recommendations.

 

Digital marketing opportunities keep growing and growing, especially thanks to product reviews according to PowerReviews. PowerReviews, as its name implies, provides product ratings and reviews.

The company says the vast majority of consumers check product reviews before making a purchase. Nearly 97 percent evaluate items such as electronics and appliances: 68 percent on Amazon; 50 percent on social media; and 48 percent on YouTube.

So it’s no surprise that Amazon is the most-trusted retail platform followed by social media and YouTube.

In addition, brand sites themselves are a factor because 47 percent of consumers compare them with official manufacturer or brand pages.

Trust factors

Verified badges play a role as consumers trust verified purchaser tags.

In terms of negative feedback most, as much as 85 percent of shoppers, search for negative reviews. It’s thought consumers believe in the 4.2 to 4.5 star ratings more than they do with 5-star ratings.

The dates of reviews are important to consumers. Some 71 percent are particularly interested to learn how recent the reviews were written. They seem inclined to rely on reviews posted within the last 30 days.

Explanation of the digital-coupon marketing trend

For instance in 2015, 70 percent of consumers researched product reviews while they shopped in stores. Ninety percent relied on their mobile devices as they made in-store buying decisions.

The percentages sound high but they were probably even be higher than from the 2015 PowerReviews study, “Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities.”

“In-store and online shopping experiences can no longer be viewed independently,” said Matt Moog, CEO of PowerReviews.

“Today’s consumers want access to ratings, reviews and other product information whenever and wherever they’re making purchase decisions – whether online, via mobile device or in store,” he added.

The study indicated many consumers preferred paying via one-touch from wearable devices.

“Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, driving sales and creating passionate brand advocates,” he explained.

Seven digital marketing recommendations:

  1. Your app-store description should be succinct and have a unique value proposition and be effective by encouraging opt-in.
  2. Inform users about your app’s functions with good illustrations, again be sure to promote opt-in capability, and ask customers to opt-in.
  3. Indicate to your users how they can set up their preferences.
  4. Create in-store collateral or signage to cross-promote your app.
  5. Leverage the potential of e-mails to promote your app with a capability to download it, and encourage your e-mail recipients to opt-in.
  6. Use your Web site and mobile Web site to promote your app.
  7. Track your users viewing habits, and give them relevant messages.

So, use these digital coupon-marketing tips, and don’t forget about the importance of product reviews for potential customers.

From the Coach’s Corner, here is related information:

Your Mobile Site: 7 Precautions for a Top Google Ranking — With the skyrocketing sales of smartphones and tablets, comes a warning from Google. If you don’t have a mobile site, you should. And if you do, make sure it has what Google calls “mobile friendliness.” Here are seven precautions to take.

11 Tips for the Best Business Mobile Web Site — If you operate a retail business, it’s increasingly important for your Web site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing, especially among Millennials — young adults aged 32 and under. Studies also show the majority of mobile aficionados use their devices to access the Internet. Such data continually changes — mobile sales and use of the Internet is consistently rising.

“In today’s modern world, people are either asleep or connected.”

-Janice H. Reinold

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.