May 14, 2015-

Digital marketing opportunities keep growing and growing.

For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.

The percentages sound high but they might even be higher than from the 2015 PowerReviews study, “Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities.”

“In-store and online shopping experiences can no longer be viewed independently,” said Matt Moog, CEO of PowerReviews.

“Today’s consumers want access to ratings, reviews and other product information whenever and wherever they’re making purchase decisions – whether online, via mobile device or in store,” he added.

The study indicates many consumers prefer paying via one-touch from wearable devices.

“Technologies like wearables, near-field communication and beacons are creating more ways for retailers to deliver this hyper-relevant and authentic information to shoppers, which will enhance the shopping experience, driving sales and creating passionate brand advocates,” he explained.

So there are emerging essentials in digital marketing:

— Your app-store description should be succinct and have a unique value proposition and be effective by encouraging opt-in.

— Inform users about your app’s functions with good illustrations, again be sure to promote opt-in capability, and ask customers to opt-in.

— Indicate to your users how they can set up their preferences.

— Create in-store collateral or signage to cross-promote your app.

— Leverage the potential of e-mails to promote your app with a capability to download it, and encourage your e-mail recipients to opt-in.

— Use your Web site and mobile Web site to promote your app.

– Track your users viewing habits, and give them relevant messages.

Don’t forget about digital coupons.

“It’s amazing that in 2012 92.2 million U.S. adults redeemed online coupons and by 2016 this figure is expected to rise to 124.4 million,” said Chris Landry, managing director at Colourfast Printing (

“Also, 85 percent of these people like personalized offers based on previous purchases so this is something worth considering for all businesses,” said the marketing professional who provides the following infographic.

From the Coach’s Corner, here is related information:

Your Mobile Site: 7 Precautions for a Top Google Ranking — With the skyrocketing sales of smartphones and tablets, comes a warning from Google. If you don’t have a mobile site, you should. And if you do, make sure it has what Google calls “mobile friendliness.” Here are seven precautions to take.

You Risk Sales If You Don’t Use This Mobile-Web Strategy — You know, of course, strong brand perceptions and emotional engagement drive sales. You also know your mobile-site strategy should be a priority, as a  result of the skyrocketing popularity of mobile devices. But here’s a question: Is your mobile site actually hindering brand perception and emotional engagement?

11 Tips for the Best Business Mobile Web Site — If you operate a retail business, it’s increasingly important for your Web site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing, especially among Millennials — young adults aged 32 and under. Studies also show the majority of mobile aficionados use their devices to access the Internet. Such data continually changes — mobile sales and use of the Internet is consistently rising.

“In today’s modern world, people are either asleep or connected.”

-Janice H. Reinold


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.