If you operate a retail business, it’s increasingly important for your site to be easy-to-use for mobile users. The use of smartphones and tablets is skyrocketing.
Studies also show the majority of mobile aficionados use their devices to access the Internet.
Such data continually changes — mobile sales and use of the Internet is consistently rising.
So whether you run a car dealership or restaurant, don’t miss out on this growing sector of consumers.
Mobile users are even important for information sites.
(For example, not to be self-serving but global-mobile users regularly comprise at least 15 percent of the visitors’ data here on the search engines’ No. 1 ranked biz coach site.)
In general, think consumer convenience and simplicity.
Here are 11 specific strategies:
1. It doesn’t have to be an expensive process for HTML sites or WordPress formats to be mobile-friendly.
To create your mobile site, you might wish to consider these companies: bMobilized, Dudamobile, Mobify, MobilizeToday or Screenfly. (I’ve never done business with any of these.)
2. Once you take the mobile-friendly plunge, make certain you test your site on a wide range of mobile devices, especially the most popular — Androids, iPhones and iPads.
Here are two companies that analyze mobile sites: MobilePhoneEmulator, mobiReady.
Incidentally, Google ranks sites in part for their mobile friendliness. So take precautions for a top Google ranking.
3. Provide the most-salient information on your home page. That means including your contact information, directions (with a link to Google Maps), hours and location.
So make it easy as possible to contact you. Insert a link on every page so consumers can just click to telephone you.
4. Insert the fewest-possible number of images, and make them small. Insure that they load fast. Large images will aggravate mobile users because they take too long to load on the pages.
5. Capitalize on the popularity of touchscreens. That means you must insert large buttons and links with plenty of white space, which will be easier for users. Otherwise, you risk annoying visitors.
6. Bear in mind mobile users dislike filling in forms. Instead of forms to be completed, insert dropdown menus and sufficient numbers of links on which users can click.
7. When it comes to content, less is more. Write economically. Too much copy in content makes it harder for mobile-device users.
8. Streamline your site’s architecture. Prioritize. Keep the site’s navigation simple. Learn and understand what’s most important for your site to be appealing to mobile users.
9. Make your site social-sharing friendly. That’s especially important for Millennial consumers. Many will access your site from recommendations by their friends’ social media. If you excite influencers, they will share your site with their followers.
10. Be enthusiastic in your copy. Where feasible, include simple images with thought-provoking questions. Again, use an economy of words.
11. In content marketing, your e-mails should also be user-friendly. Make them easy-to-read. Your provider should be able to provide you with mobile-friendly templates.
From the Coach’s Corner, here are more mobile-site tips:
You Risk Sales If You Don’t Use This Mobile-Web Strategy — You know, of course, strong brand perceptions and emotional engagement drive sales. You also know your mobile-site strategy should be a priority, as a result of the skyrocketing popularity of mobile devices. But here’s a question: Is your mobile site actually hindering brand perception and emotional engagement?
Strategies to Create the Best Possible Mobile Apps — Consumer and enterprise penchants for mobile technology have skyrocketed but we’ve only scratched the surface in developing quality, application solutions. Mobile apps are expected to support initiatives for a company’s return on investment.
How Mobile Strategies Are Most Effective with Cross-Channel Marketing — Businesses are increasingly using mobile apps to sell products, but the most successful know how best. They use cross-channel marketing tools.
Internet Shoppers Demand 3 Cs – Customer Experience Study — Success in e-commerce is increasingly challenging for retailers that want to dominate in brand preference, customer loyalty and word-of-mouth advertising. That’s because consumers want more and more in the three Cs — channels, choices and convenience.
Marketing – Why Visual Content Works on Facebook, but Hashtags Don’t — Ninety-eight percent of top brands have a Facebook fan page, but Facebook’s hashtags don’t enhance engagement with consumers.
“It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.”