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Business continuity and communication with your customers are vital. Here’s how to stay connected with them during any type of crisis.
This will help to operate your company for positive cash flow, manage expectations and convey a positive attitude to your customers.
There are many ways for your customers to connect with you if you make it easy for the them.
Don’t waste time with the 18 percent of customers who will only buy from you if your prices are the cheapest. They’re hard to please and they’re not loyal.
So focus on your best customers who truly appreciate your business.
That means creating five value-buying perceptions for customer loyalty: What they think of you and your employees, the image of your company, your product or service utility, convenience and price.
And convenience now is more important than ever.
Here’s how to keep the communication going with your customers:
The majority of customers like email communication. So hopefully, you’ve accumulated a large email list and you’re accustomed creating well-designed campaigns.
Customers flock to empathy-minded brands that keep them up-to-date on matters they value.
Double-check your contact information. Your signature should include your physical address, phone number, your personal email address, your three-to-five word branding slogan and your logo hyper-linked to your web site.
Key to Unlock Vital Sales Secret: Attract, Keep Customers
And, oh yes, insert your social-media links under your email signature.
Especially for your great profit-generating customers, include your cell phone number. But it’s a good idea for all customers in these trying times.
Social media
People are using social media more than ever. From you, they expect important information.
Encourage customers to message you on all your social media platforms, and include your social-media profiles on all your marketing channels such as email, blog posts and your web site.
How to Attract Fans with Your Blogging, Social Media and PR
Set up live video sessions and establish community groups on your social mediums. Try to be actively responsive.
Help customers to feel special with a dedicated phone line
Your customers will appreciate hearing your voice. Many people are working remotely, lonely and stuck at home.
Processes to Improve Your Company’s Customer Experience
Have calls forwarded to you, so set up a secondary business phone line.
Online bookings, scheduling and chatbots
Again, make it easy for your customers. Establish a dedicated landing page for contact and scheduling. A chatbox will work well, too.
Improve Your Customer Service the Right Way with Chatbots
Signage for your business
Don’t assume your customers have seen all your digital updates, so update your signage with any important information such as modified hours and how to contact you.
Good luck and congratulations on your resourcefulness.
From the Coach’s Corner, here’s more related information:
10 Principles to See Coronavirus as Opportunity for Growth – In order to succeed in entrepreneurship, it’s important for businesses to see the pandemic as a short-term crisis. And, more importantly, to see it ultimately as an opportunity for growth.
Marketing in a Pandemic – Right Messaging or Do Nothing? – America is all but closed for business. Never have conditions changed so fundamentally in just a matter of weeks. Normally in recessions, the secret to success is to expand marketing, but not necessarily now. Here’s a checklist of options.
How You Can Leverage the News Media to Brand your Business – Social media is OK for promotion. But if you need blockbuster publicity, use the best practice in marketing — public relations with great press releases.
Sales Tips to Boost Your Brand Via Recommendations – Selling is much easier when customers recommend your business to their family, friends or business acquaintances. To get recommendations, here are five tips.
KPIs in Managing Your Inventory for Ecommerce Profit – Management of inventory is crucial in ecommerce, if your business is to be profitable, sustainable and able to grow. At the minimum, you should leverage three key performance indicators.
If You Want Business Hypergrowth, What You Need to Know – Hypergrowth refers to rapid scaling of a business. It can be explained by pitfalls associated with the S Curve, and the point where the losing companies start falling behind the winners.
“Any time there is an economic downturn or political strife, lipstick sales skyrocket. If you have a hard day, it’s this $14 thing that lifts your day. I think drag has that same lipstick effect.”
-Trixie Mattel
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