For success in virtually onboarding remote employees, businesses must use the law-of-attraction approach – just as they’ve done for decades in attracting new customers.
The law of attraction for business is basically the process of attracting the objective on which they are focusing.
For example, since 1928, retailers have been using the law of attraction with “new mover marketing” via Welcome Wagon for introductions to new customers.
That would be new residents just after they’ve moved into the neighborhood. Then, Welcome Wagon shows up with a gift book and coupons from local businesses.
Welcome Wagon operates under the theory that new residents are five times more likely to become loyal customers of the best welcoming businesses.
The same law-of-attraction principle is true with virtual onboarding in welcoming new remote workers.
If you do virtual onboarding right, your company and new employees will mutually benefit for a long time. This includes enhancing your company culture.
Key components of virtual onboarding
To start a session with a new hire, include impressive anecdotes or personal stories about your company history and culture.
Invite senior management to greet the employees and to explain your company values, objectives, strategies, products and services.
Preferably, this should be done in the live presentation. But, if necessary, have the big boss or bosses videotape their comments for the onboarding session.
Also include legal, compliance, health and safety policy information. That means the Fail Labor Standards Act as well as equal opportunity, anti-retaliation, and sexual harassment policies.
Highlight your benefits program.
Make it an interactive communication. Explain your deadlines and carefully answer all questions.
So employees can later refer to important details, make certain you send them resource guides in a PDF or PowerPoint format.
Prepare online training for follow-up details, especially on security and technology including advice on communication – messaging and video conferencing.
A welcoming law-of-attraction approach will launch a lengthy relationship with your employees and will help enhance your company culture. Good luck.
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“As a leader, you must consistently drive effective communication. Meetings must be deliberate and intentional – your organizational rhythm should value purpose over habit and effectiveness over efficiency.”