Some of the world’s most-successful companies have simple logos. That’s the conclusion from a study by a UK logo-design company, Small Business Logos.
It conducted the 2012 study — with timeless results — listing the top-10 logos in different sectors from technology to shoes.
“Creating a strong, memorable logo can really enhance the success of your business,” said Lucy Smith, marketing and eCommerce director for Small Business Logos. She was quoted in Computer Business Review (CBR) in “Your business logo will make or break you.”
In surveying business owners, the study covered sectors from technology to retailing.
It was designed to help UK businesspeople to realize the value in selecting a logo for branding success.
Certainly, the study is applicable in the U.S.
A simple logo as a favicon is important for use in a search engine presentation (for a brief explanation about favicons, see the eight best practices in small business marketing).
After all, for profits, size doesn’t matter but image and professionalism count.
“We’ve taken a close look at what made our top ten to help businesses make informed choices when it comes to their own branding,” CBR quoted Ms. Smith. “Simplicity and the ability to reproduce in a range of different sizes, media and on products, is key.”
Along with an explanation of each, here are the study’s top-10 logos:
- Apple: Clean, modern and extremely easy to reproduce
- BBC: Simple, memorable and works well on TV, online and in-print
- Nike: Suggestive of movement, ideal for a sports brand, and works well on the side of a trainer
- Amazon: Embodying the company’s philosophy: everything from A to Z, delivered with a smile
- Google: Strong primary colours, enhanced by ‘Google doodles’
- London Underground: The capital’s most instantly recognised logo, the shape recalling the tube’s tunnels
- UPS: Brown is symbolic of parcel paper, with the shield suggesting security
- American Express: Squares and block lettering indicate strength and trust
- Sky: A versatile logo that supports brand extension: SkyNews, SkyHD, SkyMovies, etc.
- HSBC: The only logo in the top 10 to use a very traditional serif font, more commonly associated with business and finance, suggesting authority
From the Coach’s Corner, related topics:
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