Having the No. 1 organic ranking is of paramount importance to connect with people in ecommerce and blogging.
In digital marketing, the foundation for success includes effective paid advertising, social media and search-engine optimization (SEO).
Yes, maximize your traffic and conversion opportunities with your target audience.
When users look for search results, they get two types: Organic and paid.
Organic results are the listings that match watch the users’ inquiries. And organic results are free unless you pay to have an expert do the work.
Paid results are obviously paid advertisements. Under certain keywords, site owners pay to have their domains in ads. When the advertisers’ budgets expire, the ads disappear.
So, despite what some digital marketing pundits claim, it’s important for you to continually work for the best organic rankings. Keyword rankings are still relevant.
Here’s how to turbo-charge your organic-search rankings:
1. Review your marketplace
Research your competition in organic search. It might surprise you to learn your competition might not just be the brands that sell similar products or services.
There are brands and informational sites that compete with you for the same phrasing.
So, you need to research what they’re doing: Their content themes, their structure of keywords, and how they communicate with Internet users on their contact pages. Also research their online reviews and social-media strategies.
Next, evaluate how you can compete with them successfully.
2. Research keywords
Learn the keywords and keyphrases of the typical Internet user. Don’t assume you can use the verbiage of your industry. It often differs from what people actually use.
For example, many car dealers will use a keyword of “inventory” when car buyers will use the keyword “selection.”
To learn what consumers are likely to use, use the free keyword research tool, Google Keyword Planner.
3. Map Keywords
It’s important to understand what your target audience wants and how they use their keywords to get to your site.
Keyword mapping is a process. In using it, you will assign relevant keywords to each page.
So, identify which of your pages are crucial and develop a spreadsheet of the special keywords for each. If you don’t have pages for your special keywords, create them.
In addition, develop keyword phrases that might be specific to your users’ inquiries.
4. Prepare your site
Using your keyword map, update each page’s content with the keywords. Make sure to be relevant with body content, headings, meta descriptions and title tags.
5. Give special attention to title tags
Product pages get less traffic than ecommerce category pages. So review them for relevance to work well with your keywords.
6. Change content
Unless you have a blogging site, you don’t have to change your content each day.
Find needs of your target audience to fill. Consistency of value matters for your audience in text, pictures and videos.
7. Increase your link juice, which is also called link equity
Link juice or link equity are terms describing how a link passes authority from one page to another.
It is one of the two most important organic search ranking strategies. (The other strategy is to be relevant.)
Link juice is enhanced internally within a site from one page to another; or more importantly, externally from one site to another.
8. Be active in social media
A well-built social media initiative will increase your number of visitors.
If you’re a B2C business, start with Facebook and Twitter. If you have a B2B site, start with LinkedIn, Facebook and Twitter.
As you grow, look for other social mediums that will be relevant for your business. For instance, add Instagram and Pinterest if you have attractive visuals. By all means create a YouTube channel.
If you’re creative, you can create multiple pages on each medium.
9. Leverage analytics
It’s best to measure your progress. Know which pages are strong for you and which need improvement. You can accomplish it by analyzing your SEO performance.
Google Analytics will help you. Click on Acquisition, then All Traffic, then Channels. Then, click on Organic Search and change the Primary Dimension to Landing Page.
10. Keep up-to-date on SEO information
Effective SEO strategies can and do evolve. So, stay current. But be careful because not every information source is accurate.
My personal authoritative favorite to research and read is Search Engine Land’s essential guide to SEO.
From the Coach’s Corner, here is additional relevant information:
Digital Marketing for Newbies – SEO, Content and Emails – Content marketing, emails and search engine optimization (SEO) are great marketing tools, if aligned together. Here’s a primer.
SEO and Other Web Tricks to Boost Your WordPress Site – Everything hinges on how you set up your WordPress site. Critical decisions must be made. The success of your site depends on it.
Tips for Your Site to Capitalize on SEO Trends – How to stay on top of your search-engine optimization game; plus, a helpful infographic: 16 SEO facts we struggle to understand.
For Strong Local SEO Performance, Avoid 6 Errors – With strong local SEO performance, your business will have online top-of-the-mind awareness in your community. You want to be easily discovered by potential customers.
Hiring an Ecommerce Manager? Recruit for 7 Skills – With the ever-increasing importance of ecommerce for business revenue, certainly you want to hire the right manager. Here’s how.
“Don’t forget: when you start a website, it’s not yet a trusted site. So you have to bring people from a trusted site to your site to build up the trust in your site.”