Sales Strategy When Tempted to Bad Mouth Competitors
Imagine you’re making a presentation and you feel pressure to make the sale. Suddenly you’re asked about your competition. Bad mouthing competition is not a viable option.
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Category: Marketing/Sales
To Sell to B2B Executives, Upgrade Digital-Age Sales Skills
E-commerce is increasingly popular. But in B2B sales, research shows a salesperson’s skills are paramount when the buyer is an executive. So to maximize your revenue, make sure your salespeople are prepared with advanced sales training.
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Slow Summer Sales? 13 Ideas to Heat up Your Marketing
Summertime barbecues, baseball, boating and outdoor parties all make it hard to get consumers’ attention to make retail sales. So your marketing must be equal to the task. Heat up your marketing to match the hot temperatures.
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Consulting: Effective Management of Difficult Clients
Start with this premise: You should be focused on the continuous, improvement and performance of your firm. If you have difficult clients, here’s what you can do about it.
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Marketing Tips via Mobile Devices, Reviews, Coupons
Digital marketing opportunities keep growing and growing. For instance, 70 percent of consumers research product reviews while they shop in stores. Ninety percent are relying on their mobile devices as they make in-store buying decisions.
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