Scholar: Get More Bang from Your Online Ad Investment
Advertisers can get the most return on their Internet advertising investments by using better metrics for sourcing, according to research by Wharton marketing Professor Ron Berman.
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Category: Marketing/Sales
Got a New Strategic Partner? Try Joint Web Press Releases
Each of you will earn new business — if you enhance your images with additional credibility and authoritativeness — with the right Internet buzz.
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5 Tips If You Think You Have to Rebrand Your Business
Branding evolution is possible in different ways whether you need to expand or redefine your business. No matter what you’re considering, it’s a serious decision. Any mistakes in assumptions are critical.
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Sales Strategy When Tempted to Bad Mouth Competitors
Imagine you’re making a presentation and you feel pressure to make the sale. Suddenly you’re asked about your competition. Bad mouthing competition is not a viable option.
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To Sell to B2B Executives, Upgrade Digital-Age Sales Skills
E-commerce is increasingly popular. But in B2B sales, research shows a salesperson’s skills are paramount when the buyer is an executive. So to maximize your revenue, make sure your salespeople are prepared with advanced sales training.
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