For Top Sales, 5 Rules for Targeting the Right Prospects
If you target the right prospects, you’ll save time and money and increase your revenue. There are five rules to follow. They’re developed for B2B but work for B2C, too.
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Category: Marketing/Sales
Marketing: Shopping Preferences of Millennial Moms
If you’re concerned about marketing to young women but you’re not up-to-date in marketing to Millennial moms, you better get started. Take steps to capture them as customers. Then, insure they’re loyal, repeat customers.
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Insights: Making Your Google Search Ads Cost-Effective
Here’s how to get more bang for your buck in digital marketing. In search advertising on Google, less-known brands benefit from top positions a lot more than well-known companies. That’s just one conclusion on click-through rates from a Stanford research study released in 2015.
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Big Ticket Sales – Prevent Buyer’s Remorse with 4 Precautions
In big-ticket sales — from consulting services to information technology — customer emotions run high. Buyer’s remorse will cost you a big sale. To prevent buyer’s remorse, you need to be a calming influence in order for the customer to understand you’re providing value.
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Restaurants Need to Double-Down on Customer Loyalty in Q4
Restaurants need to strategize intensely on customer loyalty if they want to avert a massive decline in revenue in Q4. Why? Revenue for restaurants have been plummeting after Thanksgiving – as much as 45 percent.
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