Just like your finances, human resources and other aspects of your business, your Web site should be continuously monitored for red flags and to be sure it’s not out-of-date. Yes, it’s time-consuming and expensive, but any problems should be solved. The trick is to do it right, cost-effectively.
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It doesn’t matter what type of business you have. Even if your sales are great today, there will come a time when sales will crawl to a halt unless you take precautionary measures to keep your sales pipeline full.
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If your goal is to be informative, persuasive or entertaining — it’s an arduous task to communicate by cutting through the clutter of competing sources of messages. In reality, those messages are competitors. Therefore, to be appealing to others, public speaking is important.
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To guarantee a successful presentation, prepare for an unforeseen snafu — something that goes terribly wrong. It can happen to anyone. So you need to react quickly to salvage your speech-making opportunity.
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With strong local SEO performance, your business will have online top-of-the-mind awareness in your community. You want to be easily discovered by potential customers.
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