Secret to Success in an Uncertain Economy: Expand Marketing
Authoritative research has shown businesses are self-destructing when they cut back on marketing in downturns.
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Category: Marketing/Sales
Boeing, Airbus Rivalry – Lessons in Strategic Planning
The competitive drama between Boeing and Airbus would make a great Hollywood movie.
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Hottest Tactics to Beat Your Competitors
Business is like running a race. Effective uses of competitive intelligence are the hottest tactics to beat your competitors. A leading consultant and author, Seena Sharp, explains how.
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Business Tips for Profits to Get the Best Competitive Edge
If you’re apprehensive that other companies are making profits, you can, too. These tips will help fuel your business comeback.
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Cause-Related Marketing Can Increase Sales by Double Digits
The Biz Coach has long-advocated cause-related marketing. Customers love community-minded businesses. Now, he’s happy to report on a major study.
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