Strategies for Maximum Customer Loyalty, Profits
Customer retention is important for profits in good times and bad. Here’s what to do.
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Category: Marketing/Sales
Fast, Easy Ways to Create Buzz — Sports Case Study
Question: Which sports star has created the most-positive buzz on social media since 2011? Answer: Tim Tebow, and the author of “This is the Day.”
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Business 101 Lessons: Google vs. China’s Censors, Cybercriminals
In business leadership, Socrates’ aphorism, “Know thyself,” is true today as it was in ancient times.
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Marketing Essentials on a Shoestring Budget
Part two of a three-part series: How to grow your small business.
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10 Scholarly Solutions for Selling More Products
Part one of a three-part series: How to grow your small business. Small business owners face more predators than ever, which makes decision-making about growth seem very challenging.
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