Strategies – Beat Competitors by Telling Your Brand’s Story
Buying decisions are based on emotion. So, to engage your target audience, it’s in your best interest to start by effectively telling your brand’s story.
Read MoreBuying decisions are based on emotion. So, to engage your target audience, it’s in your best interest to start by effectively telling your brand’s story.
Read MoreHere’s a scenario that can happen to any successful business – smaller competitors grabbing your marketing share. Here’s what you can do.
Read MoreYou don’t have to be reminded about the dynamic new technologies that seemingly evolve all the time, and the clutter of competition in marketing and sales. But forecasting can be tricky, especially with the global demographic changes as young people come in the workplace. The first dynamic you can anticipate – constant change – both positive and negative.
Read MoreWhat do I mean by the phrase, “A marketing strategy that best defends your company”? Protecting your assets with the right marketing strategy results in the shielding and enhancing of your brand, as well as protecting your customer base.
Read MoreOne key element for a company’s branding and sales that often gets short shrift is a great logo. Whether you’re an entrepreneur entering a brave new world or an established company needing profits, a great logo helps ensure top-of-mind awareness.
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