Getting past receptionists and other gatekeepers is a universal sales challenge. Successful salespeople, however, have the right insights and approaches for success. Here’s how they do it.
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Imagine you’re making a presentation and you feel pressure to make the sale. Suddenly you’re asked about your competition. Bad mouthing competition is not a viable option.
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E-commerce is increasingly popular. But in B2B sales, research shows a salesperson’s skills are paramount when the buyer is an executive. So to maximize your revenue, make sure your salespeople are prepared with advanced sales training.
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Summertime barbecues, baseball, boating and outdoor parties all make it hard to get consumers’ attention to make retail sales. So your marketing must be equal to the task. Heat up your marketing to match the hot temperatures.
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Celebrity testimonials have been common throughout marketing history. Some testimonials, work, but some don’t. Here’s why.
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