For sales growth, it’s increasingly difficult for small businesses to identify and implement the most-productive digital marketing strategies.
The first key step is to assess what’s working and not working, and then identify the best principles for strong results.
Naturally, implementing the correct strategy is the key to marketing your business.
For small-business marketing and sales success, consider artificial intelligence (AI) and augmented reality (AR).
AI helps your computer to harness human-like intelligence to provide solutions. AR enables real-world situations on a virtual platform for illustration purposes.
Customer acquisition costs are important because you don’t want to be spending more to acquire a customer than you are spending on your product or service.
Inexpensive solutions
So if you want to minimize expenses by leveraging AI and AR, here are seven principles to keep in mind:
1. Create individualized experiences.
It’s important to get to know your prospects. Customers want to feel understood and valued. If you’re successful in creating personalized experiences, you’ll enjoy loyalty from your customer engagements.
Successful companies are using AI to understand their prospects. In this way, they are able to study consumer behavior, data and their preferences to formulate effective marketing to build relationships.
2. Short-form video marketing
Consumers’ attention spans are increasingly short. That’s why firms are capitalizing on short-form videos and live streaming.
They strive for authenticity and creativity.
To accomplish this, typical platforms are YouTube, Instagram and TikTok.
3. Voice search and search-engine optimization.
More and more people use Siri or Alexa to ask questions to look for businesses and information. That’s why many profitable businesses create content that can answer prospects’ common questions.
Furthermore, success in search-engine optimization is increasingly important. Firms optimize for voice search by using keywords that are typically used by consumers.
Businesses learn their competitor keywords and they also learn the keywords they are already ranked by search engines.
4. Authenticity via influencer marketing.
Increasingly, companies are teaming with influencers who have followers. Such connections are vital. You don’t have to hire an expensive celebrity.
For success in creating relationships with influencers, the key is to understand their values that are compatible with your brand.
You can find influencers in a variety of ways:
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- Hashtags, if you’re aware of trends
- Social media
- Search engines
- Influencer marketing platforms
- YouTube
- LinkedIn
5. Chatbots for customer engagement and service.
Just like your big competitors, you can get and use AI-powered chatbots. They’re helping in responding to routine inquiries with custom recommendations.
One effective source for learning about AI-powered chatbots: zapier.com.
6. Build trust with data privacy and transparency.
Trust is paramount and prospects want to protect their data privacy. So, clearly explain your data collection practices. In this way, you’ll enhance your business reputation.
7. Augmented reality.
Traditionally, AR was used primarily by gamers on their computers. But now, AR is an innovative tool you can use to enhance customer engagement. You will probably have to hire an augmented reality developer.
It’s an interactive experience that converts digital content into real-life situations that motivate potential customers to decide to buy products.
For example, if you sell clothes, AR shows prospects how your clothes would fit and look on them.
AR also can illustrate step-by-steps on how to use your products or to show your prospects virtual tours of your location.
Good luck on your adoption of AR. It will give you a competitive edge. It will help you build a stronger trusting connection with your prospects for sales.
From the Coach’s Corner, see these helpful articles:
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Ways to Successfully Automate Your Lead Nurturing Process — To increase your revenue, lead nurturing is the practice of interacting and creating relationships with potential consumers. Here are all the basics for you to consider.
What Do Gen Z and Millennials Want From a Brand? — Rather than constantly changing your company’s strategy every few months, stay consistent with these few easy tricks to help your company thrive.
You’ll Increase Sales with these Mindfulness Strategies — Wondering how to increase sales and improve employee mental health? Click here to learn how practicing mindfulness in the workplace can help.
Vital Steps to Strategically Plan Your Sales Growth — You can plan to grow your business but a solid growth strategy is much more than developing and implementing a marketing plan.
“Generative AI is the most powerful tool for creativity that has ever been created. It has the potential to unleash a new era of human innovation.”
-Elon Musk
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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.
