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Any business professional would tell you that lead nurturing is a company’s lifeline. Lead nurturing is the practice of interacting and creating relationships with potential consumers.
It’s a marketing and sales technique that aids in the progression of prospects through the sales funnel. In most cases, the lead nurturing campaign is overseen by a marketing department.
Creating targeted content campaigns and being available to prospects when queries or issues emerge are both important aspects of lead nurturing.
This can save you a lot of money and allow you to focus your attention on new products or other aspects of the business.
With one purpose in mind, the company’s content should work in unison with their sales and customer experience (CX) teams to educate prospects and convert them into repeat customers.
Eight touchpoints
Companies can use content and sales initiatives to maintain a dialogue with their customers and establish trust. For example, it takes an average of eight touchpoints for a company to conclude a contract from the first contact.
Marketing, sales, and customer experience specialists are in the trenches fighting to create trust with new consumers during that period.
Lead nurturing, in some senses, never ends. You may use the same lead nurturing strategies you used to obtain leads to help clients stay with you and avoid churn.
It takes time and a lot of resources to build and maintain a good lead nurturing program.
There are, however, methods for automating and outsourcing your program. This can save you a lot of money and allow you to focus your attention on new products or other aspects of the business.
If you are looking for expert tips on how to improve your lead nurturing program, use this infographic from Smith.ai below.
From the Coach’s Corner, here are related strategies:
What Successful Marketers Know About Lead Generation — Professional marketers are more successful when they use integrated marketing automation to evaluate their performance and to become more competitive in the marketplace. This means they’re more sophisticated than their competitors in determining their returns on investments, according to a study.
Best Sales Pipeline Tips: Content Marketing, Follow-up and Marketing Automation — Here’s how you can maximize your sales pipeline with effective content marketing, prioritizing follow-up and marketing automation.
7 Tips to Hire Marketers for Traditional and Experiential Expertise — Technology has evolved so big and fast with an over-saturation of hype, it’s resulted in over-stimulation of migraine proportions. Yet there’s an incalculable number of marketing agencies that claim to have all the answers in both B2C traditional and experiential marketing.
Customer Acquisition Costs: What Are They and Why Do They Matter? — CAC is important because you don’t want to be spending more to acquire a customer than you are spending on your product or service.
13 Precepts for Leadership to Disrupt Your Marketplace — Leaders don’t focus on driving their employees to work harder. Leaders strive to make their vision a reality by seeing to it that employees are more efficient and are unified in supporting business objectives. Here’s how.
