Consumer and enterprise penchants for mobile technology have skyrocketed but we’ve only scratched the surface in developing quality, application solutions.

Mobile apps are expected to support initiatives for a company’s return on investment. That includes competitiveness in the marketplace; efficiency; enterprise and consumer relationships; and revenue – better yet, profits would be more ideal.

So it’s increasingly important to meet the needs of your target audience, B2B or B2C, in mobile apps.

This is achieved with security measures, and power and speed with a well-designed style.

Barriers to growth include but aren’t limited to a lack of lucid strategies, industry homogeny, and assimilation of an organization’s data.

Flexibility is important to allow for change and new features.

The marketplace is dynamic.

Businesses evolve. So do their needs in technology.

Operating systems and hardware are constantly updated.

Setting benchmarks

You should be mindful of benchmarks for the successful creation of mobile apps.

Here some questions to keep in mind:

  • Have you thoroughly researched the prospective end-users?
  • Is the app unique? Does it fill a need or capitalize on a marketplace gap?
  • How can you monetize it?
  • Will it be attractive?
  • Will it be hack-proof, and well-designed to be user-friendly?

Cybercriminals are everywhere. Again, a business cannot afford security breaches in its apps. Control must be maintained to alleviate risks and uncertainty.

Despite all the enterprise interest in creating mobile apps, organizations typically don’t have the IT resources to develop them. There are too many priorities.

This means it’s vital to choose a quality software development company. Like any sector, there are good and bad ones.

Flexibility is important to allow for change and new features.

Outsourcing tips

If you must outsource, here are four tips on selecting the right developer:

1. You must be able to interface with a firm that will truly understand your vision for the app. That requires the developer to have a skilled liaison or project manager to coordinate the project and to keep the lines of communication open. Must-haves are attention to detail along with good reporting skills. Non-compete agreements are necessary. You don’t want to pay someone to create an app to help you realize your vision, only to have it fall into the hands of your competitors.

2. You want a developer that can deal with change and possesses the latest technology. No built-in obsolescence here or compromising on quality, but the code should allow for flexibility for when the need for updating arises. Of course, you’ll want a secure app.

3. Results-oriented — that’s a trite phrase, but it aptly describes what you need in a software company. Your vendor must want success, too. That underscores the need for the developer to understand your needs as well as the needs of the end-users. Who are the users? Why and how will they use it?

4. You’ll want a developer who will deliver on time and within budget. No negative surprises.

Once you’ve developed your world-class mobile app, you have one last step: Marketing. You must prepare to market it well with a stellar campaign.

Otherwise, why do all of this?

From the Coach’s Corner, suggested reading:

Create Buzz to Win Your Major Marketing Campaign — There are many reasons for marketing failure of a campaign. Here are 14 of the more important reasons.

Leadership and Planning Tips for Successful Project Management — In truth, projects fail because they’re not managed. Yes, there are varying degrees, but in reality they’re either managed or they’re not. The project manager must possess 11 leadership attributes to manage the team, stay on track and keep within budget. 

Change is inevitable, except from a vending machine.


Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.