There are four best practices you if you want strong ranking from Google’s search rank algorithms, higher click-through rates and more social sharing from your content and press releases.
That’s according to the 2014 Ranking Factors Study from Searchmetrics. The study shows the four practices improve message visibility and campaign results on the Internet.
Furthermore, quality content can produce the signals that help will drive your Web site to the top of the search results.
In turn, this generates earned media, influences buyer journeys and drives the sort of social sharing and user actions that amplify messages and drive brand stories deep into new audiences.