Choosing the right color combinations for your site is crucial.
Why? Buying decisions are based on emotion. And colors influence emotions.
That’s right. Choosing the right colors will influence whether your visitors enjoy their visit to your site or whether they leave without buying from you.
So minimize the possibility of negative surprises.
If you choose the best colors for your products and services, you will increase your conversion rates.
Certain colors attract specific consumer demographics.
Some examples of colors of successful sites:
To influence impulse buying, black, red, orange or royal blue are usually used. Impulse buying is important for clearance sales, fast food restaurants, and outlet malls.
To impress sophisticated money-conscious people, navy blue and teal are used by financial institutions and upscale department stores.
Typical, traditional shoppers are drawn to pink, rose and sky-blue colors. That’s why many clothing stores use them.
Color also has an impact on gender preferences.
For a comprehensive look on the psychology of colors, see: crazyegg.com.
From the Coach’s Corner, here are more digital-marketing tips:
Marketing Tips to Run Your Online Business for Higher Profit — E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.
4 Tips to Quickly Fine-Tune Strategies in Digital Economy — To win, you must become adept in the interactive process inherent in the digital economy. Everything depends on your ability to rapidly make decisions – to protect your turf and grow your business for a competitive advantage.
Improve Your Customer Retention with 6 Digital Tips — Outstanding loyalty programs for stellar customer engagement play an important role to improve your prospects for lifetime customer value. That goes for e-commerce, too.
Task-Management Checklist for Digital Marketing — To generate revenue from digital marketing, here are best practices for pursuing new business and for your customer relationship.
“The best marketing doesn’t feel like marketing.”
-Tom Fishburne
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