To generate revenue from digital marketing, naturally, you must strategize to use best practices for customer relationship management and for pursuing new business.
What are the task-management tips to maximize your time and energies in digital marketing?
You need an up-to-date Web presence that ranges from effective mobile apps to social media.
Your revenue will ascend with these strategies:
1. Assess your big-picture.
Consider all elements in your marketing and how they fit in your big-picture objectives.
Like a championship football team, protect your turf. Always remember your prospects and stakeholders want to be able to trust you.
So your digital behavior must match your goals. Be consistent without any surprises.
For example, if you’re a professional-services firm, the last thing want to do is launch a wild, crazy campaign that conflicts with your objectives.
With the competitive marketplace changing daily, your No. 1 objective should be a vibrant, integrated presence.
2. Be courageous with your time and funding for long-term sustainability.
Keep all channels current. Freshen your content and be timely in your customer engagement with a sense of urgency.
Continue to monitor your progress and fine-tune when necessary. But don’t engage in self-doubt, which leads to panic.
Whenever you have a bad-hair day, it isn’t the end of the world. Marketing is a marathon. It’s not a sprint.
Always remember your prospects and stakeholders want to be able to trust you.
3. Focus on your customers.
Find out what they want. Develop and implement strategies to meet their interests.
Each of your initiatives should be an enhancement to maintain a dialogue with customers and to grow your company.
4. Be unique.
Get ahead of the pack and stay there. In the perceptions of your target audience, differentiate from your competition.
If you’re in B2B, here’s a hint: Your clientele will always want to save time and money while increasing revenue. So address those needs for value.
If you’re in B2C, consumers have similar wants and needs. So always think 1930s for business success. Consumer attitudes are changing.
5. Monitor your progress and respond accordingly.
Implement the right tools to gain maximum customer awareness and loyalty. But knowledge without action is unproductive.
Identify the reasons for your challenges. Then address your customers’ attitudes and emotions in order to create a happy buying environment.
6. Perform due diligence before any new programs.
Research and plan. Perform an analysis before diving into a new program. Ask yourself: “What’s my payoff — my return on investment?
Keep in mind you need to capitalize on your assets by generating data to find out what’s working and what isn’t.
So as you compete in the age of the geek, good luck!
From the Coach’s Corner, related content:
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“Number one, cash is king… number two, communicate… number three, buy or bury the competition.”