Photo by Prasong Takham

For continuous marketing success, be mindful of evolving trends — your competitive landscape, consumer behavior and advancements in technology.

Paid media is the most prevalent tool in brand promotion, especially in online advertising. It’s followed by advocacy in testimonials, videos, search-engine optimization, artificial intelligence (AI) for consumer engagement, social media, eco-friendly products and strategies to strengthen brand loyalty.

Artificial intelligence and automation are the fastest-growing trends and are getting all the hype. AI succeeds by personalizing consumer experiences. It often includes video marketing, social media, data-driven strategies and influencer marketing.

Here’s a deeper dive in the prominent trends:

1. AI and automation

  • AI personalization — based on data analysis, AI enables engagement for prospects with customers.
  • Automated marketing– saves time and money in performing simple tasks including data analysis, emailing, and posting on social media.
  • Generative AI — AI can generate easy, new ways to create content, as well as in personalizing experiences and launch marketing.
2. Personalization of experiences
  • Data in personalization — For understanding customer preferences, AI is effective in providing content, recommendations for products and other services.
  • Hyper-personalization — this feature generates a unique experience for each customer’s behaviors.
  • Customer service — for improving efficiency and satisfaction, AI delivers immediate personalized solutions.
3. Visuals
  • Video marketing — short-form videos become very popular via Instagram, TikTok and YouTube.com.
  • Immersive experiences — three-dimensional experiences with augmented reality (AR) and virtual reality (VR) allow customers engage with brands.

3. Visual content formats

  • Animations and infographics are helpful to attract and inform consumers.

4. Community Building
  • Community-centric marketing  — a strong bond with viewers are created when companies build communities that have commonly shared interests and values.
  • Exclusive experiences — engagement and loyalty result from the creation of unique content, events and offers.
  • Social media — Discord servers and Facebook groups, for example, help build communities online.
5. Social Media and smartphones
  • Social media marketing — for reaching and communicating with target audiences, social media is effective.
  • Smartphone users — more than 90 percent of Americans own a smartphone and more than 60 percent of them use the Internet.
  • Social selling and commerce — direct sales are driven by social-media platforms by the use of shoppable posts and payment-integrated checkout systems.

6. Influencer marketing

  • Micro-influencers and nano-influencers — More and more, companies are partnering with influencers who are very influential even though they’re very small with a minute number of followers.
  • Authenticity and transparency — are very important in an age of the increasingly sophiscated population.
  • Data-driven influencers — to improve campaign effectiveness, data is used to target the best-possible influencers because they align well with your values.
     
    7. Data-Driven Marketing
  • Analytics — are vital to understand the behavior of prospects and consumers to maximize initiatives.
  • Softmare — marketing automation software are platforms used in a myriad of ways from automated repetitive tasks to personalize messages, as well as tracking campaign results. 
  • Customer relationship management (CRM) — business operations are enhanced by CRM for communicating with customers, tracking sales and to enhance customer service.
     
    In conclusion, master these concepts to understand and leverage trends in marketing for enhanced competitiveness, customer engagement and higher sales.
     
    From the Coach’s Corner, regarding artificial intelligence, see many informative insights.

    “AI is the new electricity”

    -Jeroen De Flander

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    Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.