What do I mean by the phrase, “A marketing strategy that best defends your company”? Protecting your assets with the right marketing strategy results in the shielding and enhancing of your brand, as well as protecting your customer base.
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Have you experienced the agony of not enjoying the fruits of your labor? That includes not having enough time for projects, not enjoying life outside of your business, and worse – losing customers. You’re also losing opportunities for referral business. Here’s what to do.
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Google has been penalizing Web sites that might be unethical in link building for search-engine optimization. Why? Google wants authenticity and quality in its search results. It’s vital that you backlink with authoritative, credible sites. Some might be obvious to you, others might not. Here’s a safe list.
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Sophistication in pricing by management and salespeople is an excellent driver to grow earnings rather than just looking for ways to cut costs or prices to make sales.
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If you target the right prospects, you’ll save time and money and increase your revenue. There are five rules to follow. They’re developed for B2B but work for B2C, too.
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