Startup Toolkit to Make a Hit on the Internet
Just like your bricks and mortar location, your Internet presence will be strong if you always remember why people will buy from you.
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Category: Marketing/Sales
5 Strategies to Sell More from Your Web Site
To paraphrase a line from the movie, “Field of Dreams,” it’s not always true that if you build a Web site, people will buy. These five tips work.
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Profits: How to Save on Sales Opportunity Costs
There are four plausible reasons why people don’t buy from you. Here are the dos and don’ts for selling productively.
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BP Crisis Management, PR Misfires — a Case Study
Years after the Deepwater Horizon disaster in the Gulf of Mexico — the worst environmental disaster in U.S. history is not settled. BP’s bad behavior taught us lessons in how to be environmentally conscientious, take safety precautions and implement best-practices in crisis management.
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Invigorate Sales with 11 Customer Retention, Referral Tips
How to attract and keep brand evangelists with customer service and word-of-mouth advertising.
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