As a broker in the middle of the digital landscape, you know how easy it is to be replaced. Of course, staying relevant in the minds of prospects and customers is the key. Here’s how.
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One key element for a company’s branding and sales that often gets short shrift is a great logo. Whether you’re an entrepreneur entering a brave new world or an established company needing profits, a great logo helps ensure top-of-mind awareness.
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Consumers love environmentally sensitive businesses. You might think it’s a slam dunk for businesses to market themselves as green. Well, yes and no. There are precautions to take.
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Social media is OK for promotion. But if you need blockbuster publicity, use the best practice in marketing — public relations with great press releases.
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Thanks to the Super Bowl, football stars provide great metaphors for key ingredients in business profits.
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