Photo by Tirachard Kumtanom
The new normal as you’ve no doubt learned — it’s no longer possible to be successful unless you keep using the latest marketing techniques.
With an interconnected marketing strategy with a myriad of approaches, use both traditional and digital to attain business goals by heightening your brand while attracting and keeping prospects.
For profits in this increasingly competitive marketplace, you need comprehensive marketing objectives with goals, metrics and tactics. You and your employees need to focus on priorities and be adept in responding to change.
Marketing efforts can be broadly divided into two categories: traditional and digital. Each has its strengths and plays a role in a well-rounded marketing plan.
Traditional marketing:
1. Print in magazines and newspapers
2. Radio and television
3. Outdoor with billboards and signs
4. Direct mail
Digital marketing:
1. Email
2. Social media
3. Search-engine optimization
4. Online pay-per-click
5. Content publishing
Obviously with a younger audience, you’ll see real-time results from digital marketing with precise targeting in cost-effective campaigns.
Actionable cohesive approach
1. Market research
Develop insights on trends, customer preferences and behavior. This is accomplished by gathering data with surveys and focus groups.
2. Set measurable goals
Align your strategies using SMART goals: specific, measurable, achievable, relevant and time-bound.
Marketing Plan Fundamentals For Best Results
Develop key-performance indicators (KPIs) to measure goals that pertain to customer satisfaction, finances, organic traffic and lead generation.
3. Understand your ideal prospects
You need to understand the demographics — their preferences, pain points and overall behavior.
4. Understand your opportunities and obstacles to success
Differentiate your approach from your competitors. That includes developing a SWOT analysis, an acronym for strengths, weaknessess, opportunities and threats.
5. Unique value proposition
Set your company apart from the competition. Attract customers by emphazing the uniqueness of your products and services.
6. Determine a cost-effective marketing budget
Using your KPIs, focus on the probable return on your investment (ROI). Determine how much to invest in all your initiatives to achieve your short term and long term.
Best Strategies to Use Online Key Performance Indicators
7. Develop your creative
To persuade your target audience, creative compelling messages. You must not confuse your prospects. Be consistent in your messaging in both tone and style.
8. Campaign launch
Focus on communication and coordination with collaboration among your employees and timely delivery.
9. Measure performance
Accurately measure your sales success with your customer experience (CX) and ROI. Change your approach when necessary to achieve your goals.
9 Tips to Enhance Your Customer Experience (CX) Strategy
Personalizing your approach
1. Artificial Intelligence (AI), chatbots, and predictive analysis
With AI, you’ll become more adept in predicting customer behavior, maximize your advertising, harness great content.
2. Informed decision-making
Identify trends and optimize personal experiences with data-driven marketing in real time. Successful tools include Google Analytics and Tableu.
3. Changes in content marketing
Leverage in-depth articles, update and otherwise repurpose content, quizzes and polls, and improve authenticity with user-generated content.
You Will Profit from Content Marketing, If You Teach Well
4. Social media
Harness, LinkedIn, Twitter, TikTok, Instagram Reels with engaging stories in short-form videos whenever possible. Look for micro-influencer with whom to collaborate.
5. Videos
Grab attention with tutorials, shoppable videos that are interactive allowing direct purchases, and by humanizing your brand with behind-the-scenes footages.
6. Voice search
On Alexa, Google Assistant and Siri identify long keyword phrases and answer common questions.
Get Cost-Effectiveness in Google’s Automated Ad Campaigns
7. Social responsibility
For positive impressions, emphasize ethical practices with community involvement, eco-friendly packaging and easily understood supply chains.
8. Augmented and virtual reality
Help your customers to engage your brand and visualize your products: Incorporate augmented reality (AR) and virtual reality (VR) for interactive experiences, virtual try-ons and AR apps and games.
9. Segment with behavior, demographic and preferences
To enhance engagement and conversion rates, use dynamic content, personalized emails and product recommendations.
10. Omnichannel marketing
Integration is most helpful when you harness online and offline channels. For example, connect your email campaignes with in-store promotions; and connect your digital and physical approaches with quick response or QR codes that your customers can scan with a smartphone.
Good luck!
From the Coach’s Corner, additional marketing stragies:
Business Tips for Profits to Get the Best Competitive Edge — If you’re apprehensive that other companies are making profits, you can, too. These tips will help fuel your business comeback.
Marketing Strategies that Will Hit a Bullseye for Gold — Use these precautions to connect with your target customers.
Need Sales? Use Old School/New School Marketing — Marketing lessons from a legendary marketer and network announcer and case studies to provide marketing solutions in today’s economic environment.
Secret to Success in an Uncertain Economy: Expand Marketing — Authoritative research has shown businesses are self-destructing when they cut back on marketing in downturns.
Cause-Related Marketing Can Increase Sales by Double Digits — The Biz Coach has long-advocated cause-related marketing. Customers love community-minded businesses. Now, he’s happy to report on a major study.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
-Joe Chernov
__________
