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Proven marketing principles are effective — no matter what your situation is. Whether it’s your products, services, size or location.
While there’s no easy fix, your marketing should be continuous and consistent.
Here are the four proven basics:
1. Create a memorable brand
The bedrock for any marketing is the branding for your company. The key is to build trust as a household name. That’s easiest if you educate your target audience as the expert in your niche.
To Boost Sales, Do You Need to Refresh Your Brand?
You must avoid the temptation for quick, aggressive calls-to-action in your messaging. Patiently create brand awareness and recognition. For maximum trust, be consistent in your approach.
Enable your audience to picture the benefits of your offerings. Great creative includes photography in online, broadcast and print.
2. Use both traditional and digital marketing tools
An integrated marketing approach will propel your success. While digital marketing works really well, TV, radio, print and mailers will drive customers to your online presence.
Most companies have to farm out their digital efforts such as pay-per-clicks and social media. Ever-changing algorithms necessitate it, and it usually proves to be the most cost-effective marketing tool.
Digital marketing enables you to best track marketing results and with embedded codes and customized HTMLs. HyperText Markup Language is the fundamental building block of the Internet. HTML is a code used to create hypertext for web pages.
Digital marketing also enables you to attract younger customers and build lifetime loyalty.
11 Marketing Strategies that Matter — Checklist
Again, consistency in branding and messaging in unison across all your platforms is vital for saturation.
Keep in mind your desired demographics — your target customers and their preferences. Obviously, baby boomers are different from younger people.
Be very mindful of your reviews. Reputation management is paramount. If any customers complain, deal with it immediately. (See Responding and Capitalizing on Negative Online Reviews.)
Public relations can play an important role in your success. So be astute in press releases and enhance your relationships with local media. (See Inspiration from Raymond Loewy for the Best Business PR.)
3. Social media
Since the advent of the Internet, life has changed rapidly. Social media is effective is staying on top of trends.
Capitalizing on Social Media to Grow Your Audience
To reach potential customers, social media is very helpful as an educational outreach. Consumers love how-to or what-to-do tips.
You must have a consistent strategy — content with videos and pictures.
4. Community base
Find a need and fill it with involvement in your community such as with charities and nonprofits. Be seen as an asset in giving back to your community.
6 Best Practices for Your Cause-Related Marketing Program
As you help your community, a side benefit will be your staff’s morale. Your employees will love it. Not to be trite, but it’s a win-win.
From the Coach’s Corner, see related tips:
How to Newsjack for Publicity of Your Content Marketing — Newsjacking – the art and science of obtaining mountains of free media coverage and social-media spin by getting your content injected into late-breaking news stories.
Are You Victimized by Vicious Gossip on X (Twitter)? Read This — If you’re victimized by erroneous gossip on Twitter, no matter what you do, you probably feel like you’re sinking in quicksand. With the right approach, you can stop the rumors and correct the misinformation.
Tips to Develop Relationships with High Net Worth Prospects — In cultivating a great portfolio of clients, the key is to develop relationships with high net worth prospects. But first you have to decide on your best niche or niches.
Maximize Your ROI from Your Next Event with Social Media — Will you maximize the return on investment in your next event? Whether you’re a nonprofit or business, great social media strategy will promote your event and your brand. In addition, even after your event it’s possible to enhance your return from social-media investment.
“Content is King but engagement is Queen, and the lady rules the house!”
-Mari Smith
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