OK, so the economy is strong and sunny. But here’s a reality check: When businesses fail, probably 80 percent crash because of poor cash flow. Establishing an emergency rainy-day fund is not an option. Don’t get soaked. Here’s what to do.Read More
If business and tepid growth have affected your outlook, take a look at your human resources and consider a couple of questions. If you don’t like your answer, here are eight solutions.Read More
So you’re creative in marketing. You’re innovative in human resources. Your company probably has an impressive mission statement. But do you have strong profits?Read More
Cause-related marketing programs can, of course, accomplish two goals: Help deserving organizations increase revenue and propel your business to a profitable, stronger image.Read More
As consumers continue to start earlier and earlier to shop for their holiday giving, merchants are honing their marketing strategies. Their tools include advertising, brand protection, strategic pricing, staging events, and using traditional media and digital.Read More
Better business performance results when CEOs show leadership in providing the best-possible customer experience. That’s confirmed in a global study.Read More
E-commerce has made it possible for entrepreneurs to get a fast return on their investments with higher profits. Here’s how they do it.Read More
Are managed service providers (MSPs) terminally unique in their business challenges? In other words, do they face unique challenges — such as in billing customers and in sales — all because they’re selling intangibles, not tangible products? No, they’re not terminally unique. Information-technology service providers face the same issues as most companies in traditional intangible sectors, such as insurance.Read More
More companies are aware that employee engagement enables a better customer experience, which leads to higher performance.Read More
If your sales are down and costs are hurting your profits, you’re not alone. The irony is you can do something about it — with these eight tips.Read More
Best Buy provides lessons for small business. In adversity, there are two things a company must be hesitant to do: Cut marketing and human resources. Best Buy is a troubled company. Yet in 2014, it cut its marketing budget 26 percent, including its TV advertising budget 69 percent.
Some of it’s challenges stem from unfair Internet competition, and again it felt compelled to match the prices of online competitors in the 2013 holiday selling season. Once you start focusing on being the low-priced leader, you’ll stay there. Or worse, you’ll go out of business. In other ways, the company has caused its own problems.
If your company is lacking in teamwork and morale is poor it follows that profits will be weak. Chances are you need to change your organization’s culture.Read More