For marketing purposes, Instagram is highly visual. It allows brands to effectively build awareness and showcase products.
Marketers have learned Instagram is a potent force in social media — often it beats Facebook and X (Twitter). (Facebook bought Instagram for $1 billion in 2012.) It also beat the now-defunct Google+.
You might want to learn how to capitalize on it for revenue, too.
If you have a business that would benefit from visuals in marketing — pictures and video-sharing opportunities — Instagram is probably a good tool to use as a center of influence.
Marketing Tips from Best Brands that Use Instagram
Many restaurants have been using it for great success in marketing. Instagram is much preferable to Groupon and other daily deal sites.
It’s one thing to talk about the high points of your products. But it’s better to show your offerings.
Instagram’s definitely an opportunity for growth:
Brand awareness and visual storytelling
Your business will benefit from design and product aesthetics. It will become more memorable with strong brand recall.
Engagement
You’ll enjoy the active participation with contests and polls. That means high engagement rates via comments, likes and shares. This enhances brand loyalty.
Targeted Advertising
To reach the most-relevant users, Instagram offers targeted advertising. It’s accomplished with detailed demographics.
Integrated Shopping
In effect, you can have online stores. In posting and videos, you can tag products. That provides a desirable shopping experience.
Influencer marketing
With Instagram, expand your credibility, reach and visibility in your target market.
User-generated content (UGC)
UGC is terrific when you want to easily collect and share content created by your customers. In addition to building your following, it promotes valuable marketing by promoting authenticity.
Insights and tools
Metrics are very important in business to understand what resonates with your audience. You can track the performance of your posts, the resulting audience engagement for valuable insights.
Monitor competitors and trends
To improve your organic social-media inititatives, you can shine in industry trends and monitor the strategies of your competitors.
Five important conclusions:
1. It’s easy to post pictures. For further enhancement, like Twitter, you can use hashtags.
2. You can use Instagram to connect with centers of influence privately. This is possible with its direct messaging feature.
3. You can give added value. You can enhance your social-media following if you share ideas. For example, you can share how to use the social medium.
Plus, so far, fans on Instagram are loyal, and they act as you request when they’re asked to do so.
4. It enhances visually appealing businesses. You can optimize interest in your business with stylish pictures.
5. You can leverage Instagram in a variety of ways for transactions. For example, you can provide discounts or coupons to users if they share information about you.
You can also launch polls or contests using a hashtag. Again, that’s for transactions via Instagram.
So expand your online presence to connect with a big and engaged audience. Good luck in your visually driven platform with your variety of marketing tools.
From the Coach’s Corner, related content:
UCLA Psychologists Tell What Triggers People to Share on Social Media — Buzz. Marketers, senior managers, business owners, and consultants crave it for revenue. Career-minded individuals engaged in self-promotion also want it. Another term for buzz is the “salesperson effect.” For the first time, we learn how ideas are spread, what messages go viral on social media, and how to predict it.
Energize Your Customer-Loyalty Program with 6 Steps — The quickest way for established businesses to optimize revenue is to have a stellar customer-loyalty program — there are six steps you can take for repeat sales and referrals. If you’re not a great steward of your current book of business, it’s futile to look for new customers.
Make Your Blogging, Social Media and PR Work to Attract Fans — Businesspeople have discovered social media is a work in progress. It takes huge amounts of time, not only to implement innovations, but to succeed.
“You are what you share.”
-Charles Leadbeater
__________
