Positive first impressions are critical in building relationships and revenue. That’s why Instagram has been so successful for marketers.
You can interact with customers via Instagram stories and live videos.
In a very personal way, this means you can grab your target’s attention and create a positive impression in just eight seconds.
True, other social mediums can accomplish the same thing. But a study shows Instagram beats Facebook, Twitter and Google+ in reaching potential customers.
To reach consumers you, too, might want to learn how to capitalize on it for revenue.
Especially, if you have a business that would benefit from visuals in marketing — pictures and video-sharing opportunities — Instagram is probably a good tool to use as a center of influence.
There are multiple ways Instagram rocks for companies.
To reiterate, first and foremost, it immediately creates the all-important favorable first impression.
It’s convenient and is easy to post pictures. Like Twitter, you can use hashtags. Hashtags can be used to launch contests or polls.
With its direct messaging feature, you can privately connect with centers of influence. You can give added value by sharing ideas, which enhances your social-media following.
This is important because fans on Instagram are known for being loyal. That’s not the case with other apps.
Instagram can be leveraged for transactions in a variety of ways. For instance, you can provide coupons or discounts if they share information about your company.
Brands experience regular engagement with 3 percent to 6 percent of their followers on Instagram. It doesn’t sound like much, right?
Well, it’s a stellar result compared to other social media sites. Typically, Facebook and Twitter only have engagement rates of less than 0.1 percent.
True, Facebook had 2 billion users in June 2017. Twitter only had 328 million users in Q1 2017. But these figures aren’t as significant if you consider their users aren’t as loyal as Instagram’s.
Meantime, Instagram has enjoyed massive growth since being acquired by Facebook in 2012 when it had 30 million active users. In April 2017, Instagram had 700 million users.
So why do 93 percent of marketers use Facebook but only 36 percent of marketers use Instagram?
That’s a good question, especially for marketers that have limited time and staffs. Exponentially for them, Instagram delivers superior results.
With thanks to M2OnHold, http://www.m2onhold.com.au/index.php, let’s examine how top brands capitalize on Instagram in the firm’s informative infographic:
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“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”