Photo courtesy of Josefa nDiaz on Unsplash
When used strategically, online advertising is great.
Advantages include providing a targeted reach, measurable results, cost effectiveness, increased visibility, real-time optimization, and mobile accessibility.
Disadvantages include ad fatigue and intrusiveness, invalid traffic, click fraud, heavy competition, and changing algorithms.
There are many platforms and ad formats, therefore it’s important to understand the weaknesses and strengths of each.
It’s critical to closely monitor campaigns, make necessary improvements, and always provide valuable content to your target audience.
Designing simple banner ads without strategic planning no longer suffices. The digital click rates have declined significantly, especially in B2B.
To shine in the clutter of Internet advertising, there are at least 10 tips to keep in mind. That’s true in your mobile or Web site strategies.
Here are 10 tips:
1. Make it simple to understand
Don’t be too cute or you’ll confuse your target audience for a few seconds. Users make a split-second decision on whether to click on your creative.
Provide a tempting motivation with simple language. Synthesize your ad with the site.
2. Use rich media
Movement will help to catch a user’s eye. Google offers a rich-media development tool.
3. Harness mobile advertising
Particularly with the increasingly use of smartphones, mobile ads are all the rage.
4. Create multiple ad sizes
There are many options in Web ad sizes, and flash and HTML5 (HyperText Markup Language). HTML defines the content and structure of web pages for your user experience.
Then, use the ones that work for you.
4. Remember marketing 101: Test, test and test
Create options to test and to see what works well. You can even create a focus group, which can be a group of tech-savvy friends to look at your ads and give you feedback.
5. Keep in mind the acronym, WIIFM
Users subconsciously will ask the question: “What’s in it for me?” Get to the point right away with an irresistible opportunity.
6. Relevance works
Know your audience. Your ad should integrate well with a blog or other content.
7. Consider native advertising
Native advertising — a text look — is creating revenue for many marketers. That’s where the ad looks like an article — part of the Web site.
8. Insert a “click here” link
It works well as a call to action.
9. Create an interactive ad
An interactive ad allows users to choose their path to follow. It will be a journey they enjoy while learning about your company.
10. Garner information
Most ads take users to a site. But some users are reluctant to go. It’s possible to collect information, such as an e-mail address. It’s do-able on your own Web site, which means you’re likely to have a higher rate of conversion.
From the Coach’s Corner, related content:
9 Tips to Evaluate Online Advertising Options — Are you at a point at which you want to advertise your company on the Internet? But you’re unsure which sites are the best for you?
How to Best Profit: Word-of-Mouth Advertising, Customer Service — To increase your sales revenue with word-of-mouth advertising, here are 10 tips.
“Nothing is more expensive than a missed opportunity.”
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